284 pg, paper, ‘07

What “hidden persuaders” do restaurants and supermarkets use to get us to overeat or overspend? How does music or the color of the room influence how much-and how fast-we get through our meals? What does your favorite comfort food say about you? In this fascinating look at the hidden psychology of eating, Wansink uses these questions and other fiendishly clever experiments to reveal the hidden dynamics behind our dietary habits. This book will revolutionize our awareness of how much, what, and why we're eating-often without even realizing it.

CONTENTS:

Introductions: The Science of Snacking

1 – The Mindless Margin
2 – The Forgotten food
3 – Surveying the Tablescape
4 – The Hidden Persuaders Around Us
5 – Mindless Eating Scripts
6 – The Name Game
7 – In the Mood for Comfort Foods
8 – Nutritional Gatekeepers
9 – Fast-Food Fever
10 – Mindlessly Eating Better

ABOUT THE AUTHOR:

Brian Wansink, PhD., is an Iowa native and earned his doctrine at Stanford University. He is the John S. Dyson Professor of Consumer Behavior at Cornell University, where he is the director of the Cornell Food and Brand Lab. The author of three professional books on food and consumer behavior, he lives with his family in Ithaca, NY, where he enjoys both French food and French fries each week.

REVIEWS:

“Peppered with appealing humor, diet tips, and fascinating material from Wansink’s studies.”
— New York Times

“A fascinating look at the hidden psychology of eating.”
— Time

“Brian Wansink is the Sherlock Holmes of food…discovering one reason after another how our food world drives us to eat.”
— Kelly D Brownell PhD, director, Rudd Center for food Policy and Obesity, Yale University